California Psychics

America's largest online psychic network challenged us to communicate the convenience and ease-of-use of its online property, but more importantly - to squash the stigma of reaching out to a psychic and normalize the experience as a whole. Through user research, we discovered customers use their psychics similarly to their therapist— be it for advice on a everyday scenario, or just looking for some encouragement or reassurance 

With this insight, we crafted a motivational campaign, based strongly in California aesthetics, that simultaneously communicated how on-the-go and effortless it is to connect with a psychic — as well as the sense of purpose and peace of mind one receives from having just a little more insight for the road ahead.



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