It’s Between You
After workshopping with the folks at Meta HQ, our pitch team won WhatsApp with our focus on what we felt set the business apart from other companies within Meta’s portfolio—its deep commitment to privacy. WhatsApp has long been regarded by users as a safe space to get real, get weird, intimate, share impulsively as you humanly need to. Whatever you need to share, you can confidently with WhatsApp’s privacy features. It’s between you.
Following the win, I led our design department in the creation of an illustration system that reflected the safety of known intimacy, keeping in mind to include cues of international communication, and that we couldn’t actually show conversations, because WhatsApp would never.
