September 12, 2023

Community Forward SF

P R O P O S A L

project objective

Collaborate with Community Forward SF to rebrand its corporate identity and website properties.

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creative strategy

Infuse the brand with an uplifting, modern design strategy and implementation to better support and reflect its comprehensive programs to those unhoused, setting them up for better actionable personal success in physical health, mental and emotional wealth, and community relationships.

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Lauren is a Senior Designer with ten years of experience crafting and managing design projects for industry-awarded creative shops, global network advertising agencies, and educational nonprofits.

Living 15 years in San Francisco, Lauren has a love and admiration for the city, and deep compassion for those who dream to build a life in its neighborhood communities.

In addition to designing for nonprofits, Lauren has volunteered locally in administrative capacities for Mother Theresa’s organization in India and Christina Nobel’s in Vietnam for children experiencing homelessness, as well as for unhoused war veterans experiencing substance abuse in Boston.

Capabilities
Identity Systems, Website Design, Concept Art, Typography, Illustration, Animation Storyboarding, Set & Event Design, Editorial Design & Book Publishing

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Logo

Create a full logo suite, including b/w and full color, horizontal and vertical arrangements, prepped for digital and print use.

Graphic Standards

Create a Graphic Standards Manual for usage of logo, photographic and typographic treatment, color palette, and supplemental graphic elements.

Website

Create a responsive website that expresses and complements the new brand identity.