Virtual Reality Check
With the knowledge that virtual reality is still in its infancy yet a very attractive tool to use in marketing programs, DMI developed a dual purpose microsite for current and prospective clients that might be curious to use it. We provided a succinct education on its types, cost, history, projections, usage, as well as an opportunity to take an assessment—with questions that posed questions of timeline, budget, audience, and purpose. Scores were formulated on a matrix that would either recommend or strongly discourage VR implementation.
